Nike Chosen Series

In 2012 Nike Snowboarding kickstarted The Snowboarding Season with a never seen before European Snowboard Tour; THE NIKE CHOSEN SERIES. We created not only a usual Tour-Schedule and information Website, but a Entertainmend-fueled Hub which connects to various social Media Sites such as Facebook and Vimeo and has been steadily updated with New Video Content. What was pretty special, that we created a Facebook Page for every attending Rider so that they could gather their own Fanbase via Facebook and keep the users in the middle of what was happening at the Tour.

Agency: Demodern / Client: Nike / Role: Art Direction & Design

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